Legal

Privacy policy

How Afridi Imports collects, uses, shares and protects your information when you use our website and services.

Last updated: October 2026

Policy at a glance

Why we collectTo process orders, deliver, support and improve the store
Never soldWe never sell your personal information
Limited sharingCouriers, payment partners, analytics only
Claim videosUsed only to evaluate claims and prevent fraud
Your rightsAccess, correction or deletion on request
CookiesRun the site and measure performance, you control them
SafeguardsAdministrative, technical and physical protection

Detailed policy

1Who we are

Afridi Imports, 1, Warp Tower, Canal Ave, Dalazak Road, Peshawar, Pakistan.

Website: imports.pk · Email: sales@imports.pk · WhatsApp (after-sales): 0326-8462776

2Data we collect
Data you provide
  • Order and account info: name, email, phone, billing and shipping address, order details.
  • Support and claims: messages, Return/Replacement form inputs, and media you send (unboxing or issue videos and photos).
  • Payments: method and status from payment partners (we do not store full card details).
  • Preferences: wishlist, notifications, language.
Data collected automatically
  • Usage and device: IP address, browser and device type, pages viewed, timestamps, referral and UTM, coarse location.
  • Cookies and similar: essential, analytics, preference and marketing pixels (see Cookies section).
Data from partners
  • Courier updates: tracking status, delivery attempts, proof of delivery.
  • Payment partners: payment confirmations, refunds, fraud checks.
3How we use your data (purposes and legal bases)
  • Process orders and deliver products (contract performance).
  • Customer support and claims handling, including evaluating videos and photos for return or replacement and preventing fraud (contract and legitimate interests).
  • Payments and refunds, including COD tax adjustments (legal obligation and contract).
  • Communications about orders, delivery, policy updates and, with consent or opt-in, offers.
  • Store operations and improvement: analytics, troubleshooting, testing, personalisation (legitimate interests).
  • Security and misuse prevention: detect, prevent and respond to fraud, abuse or violations (legitimate interests and legal obligation).
No sale of personal data: we do not sell your personal information.
4How we share information
  • Couriers and logistics: to deliver orders, manage pickups and returns, and provide tracking.
  • Payment processors and banks: to take payments, process refunds and prevent fraud (we do not store full card numbers).
  • Platform and analytics providers: to host the store, maintain performance and measure usage.
  • Support tools: for messaging, email and WhatsApp communication and helpdesk workflows.
  • Legal and compliance: regulators, tax authorities, law enforcement, or to enforce our policies and terms.
  • Business transfers: if we engage in a merger, acquisition or asset transfer.

We require service providers to use the data only to provide services to us, and to protect it appropriately.

5Cookies and analytics (your choices)
  • Essential cookies: required for the site (cart, checkout, security).
  • Preference cookies: remember settings (for example language).
  • Analytics cookies: help us understand site performance and improve.
  • Marketing pixels: show relevant offers (only where permitted).

Your choices: you can manage cookies in your browser settings. Blocking some cookies may affect site functionality (especially checkout).

6Communications (email, SMS, WhatsApp)
  • Transactional messages: order confirmations, shipping updates, policy notices.
  • Support and claims: we may request unboxing or issue videos via the Return/Replacement form or WhatsApp.
  • Marketing: sent only with consent or opt-in. You can unsubscribe at any time.

WhatsApp notice: when you message us, WhatsApp may process your phone number and message metadata under its own privacy policy. We use WhatsApp content only to provide support and handle claims.

7How long we keep information (retention)
  • Orders, invoices and refunds: kept as long as needed for tax, accounting and legal compliance.
  • Support tickets: typically up to 18 months after resolution.
  • Videos and photos for claims: typically up to 180 days after case closure, unless we need them longer for fraud prevention or legal purposes.
  • Marketing preferences: until you unsubscribe or your account is inactive for an extended period.

We may retain data longer where required by law or to establish or defend legal claims.

8How we protect information (security)
  • Encryption in transit where supported (HTTPS).
  • Restricted access to personal data on a need-to-know basis.
  • Standard safeguards against loss, misuse and unauthorised access.

No method of transmission or storage is 100% secure. If we learn of a data incident affecting you, we will take appropriate steps and inform you when required by law.

9Your privacy rights and choices
  • Access and correction: request a copy of your data or ask us to fix inaccuracies.
  • Deletion: request deletion of your data where we have no legal obligation to keep it (for example tax records).
  • Opt-out: unsubscribe from marketing communications at any time.
  • Cookies: control via your browser (may impact site features).

To exercise these rights, email sales@imports.pk or message WhatsApp 0326-8462776. We may need to verify your identity.

10Children’s privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from them. If you believe a child provided us data, please contact us and we will delete it.

11International transfers

Your information may be processed in Pakistan and in other countries where our providers operate. We take reasonable steps to ensure appropriate protections and use of your data under this Policy.

12Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date. If changes are significant, we may provide additional notice.

13Contact us

This Policy is intended to reflect applicable requirements in Pakistan. If you are outside Pakistan, your rights may vary by jurisdiction.